Plutocratic Playbook: Manipulate the Emotions and They Won’t Look Behind the Curtain

As a political scientist, I read a lot of letters to the editor.  Many of those for the plutocratic candidates are substance-less.  They will say a candidate has “earned our trust,” or “listens to us,” or “works hard for us,” or “is the common sense candidate,” or “stands up for us,” or “is a true problem solver,” or “will bring jobs and opportunity,” or “is strong,” and other meaningless statements.  No actual policies, accomplishments, or plans.  It’s all emotion-driven, and emotion-appealing (to prattle).  From both sincere people and plutocratic plants.